Porsche deliberately bucking the big screen trend, maintaining physical controls

Porsche won’t be drawn into the space race for bigger, more immersive infotainment screens, insisting functional design is far more important.

Porsche is consciously not introducing larger infotainment screens with its new models, while physical instrumentation and controls will remain a cornerstone for the brand.

As infotainment screens become more complex and immersive, in-car display sizes increase as a result. Several brands (including Tesla, GWM, and Volkswagen) have infotainment systems pushing – or even exceeding – 15 inches.

But Porsche won’t be drawn into the race for screen space, according to the brand’s head of style Michael Mauer.

“I’m very happy that we are so far not following what most of the other brands are doing,” Mr Mauer told a small group of media including Drive.

“Regarding the screens, we always said, first of all it should be integrated, so not having this freestanding big tablets in the car. We always want to create driver orientation, which is one thing [we did with] the curved instrument [cluster in front of the driver].”

MORE: 2026 Porsche Cayenne EV teased

Porsche’s curved digital instrument cluster replaces mechanical gauges for its new models such as the Taycan and Cayenne. However, the brand has not gone overboard by creating big tablet-style infotainment screens or expanding the physical display sizes too.

“So, very much related to our brand identity. And an additional part and point is that we believe that just having touch screens [on their own] is, from an [user experience] side for a car, [hard to use] maybe at higher speed or curvy roads.

Complaints from customers and automotive media have been levelled at brands such as Volkswagen, which has been incorporating various car settings and controls within infotainment screens.

Volkswagen has since done a backflip and will begin reintroducing physical buttons and dials for its forthcoming models.

“Still having analogue switches to have direct access… [is key] you do not always have hard or a hard time to push a certain button on the screen,” said Mr Mauer.

“We are back to… what is technology offering you, all the new possibilities? But what does the brand stand for, and how do you create a strong brand identity with a certain design?

“Risking that [for] some potential [new] customers, for that reason, go for another brand. For a strong brand identity you have to have clear strategy and idea.”

The post Porsche deliberately bucking the big screen trend, maintaining physical controls appeared first on Drive.

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