Mazda welcomes more competition from Chinese brands
A strong 2026 product line-up and established network should keep Mazda towards the top of the charts despite Chinese brand surge. Mazda Australia is unperturbed by the rise of Chinese brands that are now firmly entrenched in Top 10, but it remains to be seen if the Japanese marque can maintain its Top 3 positioning this year. Of the Chinese brands in the Top 10, which includes BYD , MG , and GWM , all undercut mainstream rivals with their products and have made their way up the sales charts by stealing sales from Japanese and European players. However, speaking to Drive , Mazda Australia boss Vinesh Bhindi said increased competition is healthy for the open market, and that the Japanese brand can hold its fair share of volume. “Australia has always been open to as many options in competitors, especially in the car industry,” Bhindi said. MORE: 2026 Mazda CX-6e price and specs – electric SUV undercuts Model Y, Sealion 7, Zeekr 7X “And brands come and go too, ...