BMW admits heated seat subscriptions were a mistake
The German giant will double down on subscriptions with a monthly fee to use the 360-degree camera, if you didn’t order it to begin with – but heated seat charges won’t return. BMW iX3 BMW has admitted that monthly charges to unlock the heated seats and steering wheel were “probably not the best way” to dip its toe into the burgeoning market for subscriptions to features in new cars. However, it has no plans to drop subscriptions altogether, and is instead doubling down in its latest models with fees to unlock additional driver-assistance technology. The new iX3 electric SUV will be available with a subscription to the 360-degree camera, as well as a Driving Assistant Pro package with assisted lane changes and hands-free motorway driving, plus semi-autonomous capabilities in urban areas, akin to Tesla’s Full Self-Driving Supervised. Buyers can order these features prior to delivery, but BMW will fit the hardware powering them to every car that rolls off the production li...