Toyota defends RAV4 price rises up to $6000
The Japanese giant has argued new-generation technology and safety features make up for the new RAV4’s price hikes up to $5930. RAV4 Cruiser. Toyota has pointed to the “value proposition” offered by the new RAV4 after prices surged by up to $5930 with the switch to the new-generation model in showrooms now. The entry-level RAV4 GX now starts from $45,990 plus on-road costs – up $3730 – or about $50,000 drive-away, and climbs to about $65,000 drive-away for the top-of-the-range hybrid – before the plug-in hybrid, which exceeds $70,000, is considered. It may represent sticker shock for buyers upgrading from a five-year-old RAV4, as the RRP of today’s GX is higher than a well-equipped, front-wheel-drive Cruiser hybrid – with a sunroof, leather seats, and more – in 2021, before inflation. Few new cars are as affordable as they were five years ago, and Toyota argues the features built into the base model are worth the price rises. MORE: 2026 Toyota RAV4 to skip ANCAP safety r...