MG’s IM5 is one model keeping the premium large sedan segment alive
Once the domain of the BMW 5 Series and Mercedes-Benz E-Class, MG’s IM5 all-electric sedan is now dominating the premium passenger car space. It is no secret that new-car buyer preference has shifted heavily away from what once-popular passenger cars to SUVs, but interest in large luxury sedans in particular has drastically dwindled in all but one model. According to VFACTS sales data to the end of April this year, only 469 premium large sedans over $70,000 have sold, a drastic 33.9 per cent decline over the same period in 2025. Segment stalwarts like the BMW 5 Series and Mercedes-Benz E-Class are both down – by 14.3 and 80.8 per cent respectively – despite new and refreshed models being recently made available in showrooms. MORE: MG’s IM eyeing faster sales growth with new models and premium play Leading the pack however, is newcomer MG IM5 , which has notched 148 new registrations so far this year, which accounts for 31.6 per cent of the ...