Ford Bronco: Blue oval asks Goodyear to hide Wrangler tyre branding

Goodyear has been asked by Ford to make Wrangler markings on its tyres less conspicuous, according to American car website Motor1. Ford launched three new models under the Bronco sub-brand last week, aimed at competing with Jeep – and the Jeep Wrangler is directly in its sights. Unfortunately for Ford, one of Goodyear's most popular off-road tyres shares the same name with Jeep's off-road vehicle, leading Ford to request the prominent competitor's name be made less obvious.

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