Where did it all go wrong for Holden?

COMMENT Like all major disasters, the demise of Holden after 72 years in Australia is the result of a vast number of factors – some of which were out of its control. The problems go way beyond the use of the Commodore name on the imported model after local manufacturing ended in 2017 (the name probably helped not hindered sales), or the series of misguided TV advertisements and billboards that tried to radically change Holden’s image to appeal to a more cosmopolitan audience.

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