Lamborghini, Laurina, and Pirelli P Zero World

Tyres can be a bit boring. They're mostly defined by talk of compounds and tread patterns, about braking distances and load ratings. Fascinating if you're the type of person who obsesses over fractions of a second at the track, or if you're really into rubber... But for the average punter, it can all be a bit mystifying. And that's not good, because car makers and tyre manufacturers are increasingly hopping into bed during the vehicle development process.

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