Haval preparing marketing-led makeover Down Under

Haval is moving away from price-led marketing, as it pushes to reposition itself in the crowded Australian market. Don't expect to see slogans like "luxury you don't have to sell the house for" going forward. Rather than parroting drive-away prices, the brand is keen to shine a light on the global engineering talent behind its products. Unfortunately, a fresh range of products to back up the revised advertising approach won't be arriving until 2021.

Komentar

Posting Komentar

Postingan populer dari blog ini

Teacher accused of using rented Toyota Supra for land-speed record attempt

Gambar
A high-school teacher in the US could be more than $6000 out of pocket if he is found to have violated the terms of use of a rented Toyota Supra driven to a top speed record. A US high school teacher is facing legal action – and $US4000 ($AU6000) in costs – after being accused of renting a turbocharged Toyota Supra performance coupe from a car-sharing service and used the vehicle in a racing competition without the owner’s knowledge. The high-school teacher from Indiana – and his team of female mechanic students – were on their way to compete in the 2023 U.S. Mile land-speed trials in Texas last month. The girls and their teacher had built a high-performance Chevrolet S10 pick-up for the ‘Texas Mile’ – a competition which sees vehicles try to achieve the highest possible speed from a standing start within one-mile (1.6km) on a runway. However, the 1997 Chevrolet S-10 ute suffered a mechanical failure on the way to the event. Due to the hard work put in to make the 1800km j...
Baca selengkapnya

2024 Tesla Model Y facelift due mid next year – report

Gambar
A major update for the world’s best-selling new car is around the corner, with “more obvious” exterior and interior upgrades. What the updated Model Y could look like, illustrated by Theottle. A facelift for the 2024 Tesla Model Y electric SUV may be less than nine months away – after a similar update to the related Model 3 sedan earlier this year – according to a new report. News agency Bloomberg reports Tesla has begun “preparation work” to ready its Shanghai, China factory for a “more obvious” exterior and interior update to the Model Y . Production “may start as soon as mid-2024”, according to the outlet – which could translate to Australian showroom arrivals by the end of next year, if the arrival timeline of the recent Model 3 update is a guide. It is sooner than the October 2024 estimate published in a report by news agency Reuters earlier this year. MORE: 2024 Tesla Model Y facelift due next year with exterior, interior upgrades – report Citing insider so...
Baca selengkapnya

2024 Mitsubishi Triton to be unveiled next month report

Gambar
The first new Mitsubishi Triton in a decade is about six weeks from its global unveiling, according to a Thai report. What the new Mitsubishi Triton could look like. Computer illustration by Avarvarii. The 2024 Mitsubishi Triton ute is due to be unveiled at the end of next month, according to a new overseas report. Thai media outlets including Headlight Magazine report Mitsubishi has sent invites to local media for the new Triton’s unveiling in Bangkok on 26 July 2023. Drive has previously reported on a global unveiling around the middle of this year, ahead of showroom arrivals due late this year or early next year. The design of the new Triton was previewed by the XRT Concept shown in Thailand earlier this year , with a larger body and tray than today’s model. What the new Mitsubishi Triton is expected to look like, imagined by Avarvarii. According to Headlight Magazine , the Triton will be unveiled in four-door double-cab and ‘club cab’ (extra-cab) body styl...
Baca selengkapnya