Haval preparing marketing-led makeover Down Under

Haval is moving away from price-led marketing, as it pushes to reposition itself in the crowded Australian market. Don't expect to see slogans like "luxury you don't have to sell the house for" going forward. Rather than parroting drive-away prices, the brand is keen to shine a light on the global engineering talent behind its products. Unfortunately, a fresh range of products to back up the revised advertising approach won't be arriving until 2021.

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