‘Brand identity’ needs a rethink

There is a vast array of car manufacturers kicking around today, and due to the ever-broadening growth of electric cars, a number of prospective new entrants (vacuum maker Dyson, for instance) poised to enter the fray. And yet the car business is simultaneously homogenous. Cars are ever more similar and inter-related, through direct joint-ventures between rivals or stable-mates alike, and via shared components provided by huge suppliers.

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BYD Dolphin electric-car arrival pushed back, due later this year alongside Seal sedan

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2024 Tesla Model Y facelift due mid next year – report

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A major update for the world’s best-selling new car is around the corner, with “more obvious” exterior and interior upgrades. What the updated Model Y could look like, illustrated by Theottle. A facelift for the 2024 Tesla Model Y electric SUV may be less than nine months away – after a similar update to the related Model 3 sedan earlier this year – according to a new report. News agency Bloomberg reports Tesla has begun “preparation work” to ready its Shanghai, China factory for a “more obvious” exterior and interior update to the Model Y . Production “may start as soon as mid-2024”, according to the outlet – which could translate to Australian showroom arrivals by the end of next year, if the arrival timeline of the recent Model 3 update is a guide. It is sooner than the October 2024 estimate published in a report by news agency Reuters earlier this year. MORE: 2024 Tesla Model Y facelift due next year with exterior, interior upgrades – report Citing insider so...
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2024 Mitsubishi Triton to be unveiled next month report

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