The automotive name of thrones: Badge engineering

Some automotive nameplates transcend boundaries, blur lines, and change perceptions. Others aren’t so lucky – especially those cars hapless enough to be unceremoniously bridled with the badges of a rival brand. Collaborative efforts are a cost-effective way of lowering development costs and shoring up a car’s chance of success, particularly where low volumes or uncertain market forecasts might mean the alternative is no car at all.

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2024 Tesla Model Y facelift due mid next year – report

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2024 Mitsubishi Triton to be unveiled next month report

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2023 Toyota HiLux GR Sport imagined with this artist impression

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The new flagship of the Toyota HiLux range was caught on camera in Thailand late last year wearing little disguise. Now we have created an artist impression of what it could look like. Last month we got our first look at a camouflaged version of the 2023 Toyota HiLux GR Sport , the flagship ute set to replace the range-topping Toyota HiLux Rugged X in Australian showrooms later this year. Now we have an artist impression of the 2023 Toyota HiLux GR Sport (pictured above) that aims to remove some of the camouflage of the test vehicle caught on camera in Thailand mid-December 2022. As previously reported, although other versions of the Toyota HiLux GR Sport have been launched in Europe, South Africa and Japan over the past year or so, the 2023 edition appears to be the most aggressive yet. The latest Toyota HiLux GR Sport is set to come to Australia for the first time, though timing of the international unveiling and showroom arrivals are yet to be announced. A series ...
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