Ford labels Australian engineering by rival car brands as ‘insignificant’
Ford has called work by the likes of GWM and Kia to tune their cars for Australian roads a “marketing ploy”, arguing they pale in comparison to what its engineers do to create the Ranger and Everest locally. A senior Ford Australia executive has dismissed work by rival car makers such as Kia and GWM to tune the suspension and steering of their vehicles in Australia – to suit Australian roads – as “insignificant”, and a “marketing ploy”. It follows threats by Ford CEO Jim Farley to shut the brand’s own Australian engineering operations – which were behind the development of the Ranger ute and Everest SUV for global markets – if the Federal Government does not make it cheaper to design cars locally. Ford Australia marketing director Ambrose Henderson used a media briefing to take aim at competitors with Australian tuning programs, arguing changes to a car’s suspension and steering are not in the same league as Ford...