Lepas brand launched as Chery SUV boom builds
Yet another brand from Chinese car making giant Chery has kicked off production with a line of SUVs targeted at younger buyers. The largest vehicle exporter from China, Chery, has introduced yet another brand to its catalogue with the first vehicle from youth-oriented Lepas completed in China. The name Lepas is a combination of the words ‘leap’ and ‘passion’, according to a statement from Chery confirming the brand’s introduction in China and Europe from 2026. It means Chery offers more than a dozen brands and sub-brand globally, from Chery vehicles to Exeed , Jetour , Omoda , Jaecoo , iCar , Kaiyi, Luxeed, Exlantix, Rely, Karry and Himla among others. The Lepas SUV brand will target younger buyers than those of the family-focused Chery, its sub-brand Omoda, and Jaecoo makes are currently offered in Australian showrooms. MORE: Australia poised to miss out on new Chery Himla ute Lepas has not yet been officially confirmed for a local launch but it appears more...