Isuzu Trucks targeting ute buyers with a new model and an electric option
Ute buyers are in Isuzu’s crosshairs, as the company’s local arm prepares to launch its new-generation car-licence truck – with an electric model to follow. Isuzu Trucks has used the Tokyo motor show to debut its new-generation light commercial vehicle – with the promise of an electric version coming to Australia within the next two years. The new ‘N Series’ truck – which can be driven on a standard car licence – is the first generational change in the line-up since 2007, and brings a number of features normally associated with passenger cars and dual-cab utes. Isuzu Trucks Australia admitted in a presentation to media the company was actively going after ute customers – targeting approximately 100 to 150 buyers each month who would typically buy a Toyota HiLux, Ford Ranger, or similar. The company says many drivers – and company fleet managers – are unaware their vehicles are often overloaded with tools and trailers beyond safe and legal limits, and they should instead be...